#21Days Ally Challenge

Unique Virtual Gamification of Allyship, bringing the world together where everyone can make a difference from home!

In a first of its kind initiative, companies, academia, non-profits, collectives, parents, and individuals from across the world unite to further advocate for the inclusion of the LGBT+ community.

#21DaysAllyChallenge, a unique initiative conceptualized by Pride Circle, to bring a holistic social change by building a community of passionate allies across the world. This global campaign engaged participants in a series of 21 micro-challenges, actions, activities in June. The platform leveraged gamification and recognition to drive increased engagement. Each participant earned points by completing each challenge as well as by referring people in their network to sign-up and participate. One could participate individually or as an organization/group and keep tab of their progress from our Leaderboard.

The Objective

  • Build a community of passionate LGBT+ Allies – Companies, education institutions, NGOs, Parents Collectives, Government Institutions, etc.
  • Take conscious steps to recognize & neutralize biases and stereotypes about LGBT+ community
  • Create a holistic Social Impact – by boosting the Pink Economy, Giving Back to the community, start a global Inclusion Movement to build a Safer World

Impact:

Create a holistic Social Impact – by boosting the Pink Economy, Giving Back to the community, start a global Inclusion Movement to build a Safer World

Website:

https://www.thepridecircle.com/21daysallychallenge/

Create a holistic Social Impact – by boosting the Pink Economy, Giving Back to the community, start a global Inclusion Movement to build a Safer World

about the existence and journey of an LGBT+ person, for example – Read or watch or know the coming out story of an LGBT+ person, laws associated with LGBT+ people;

about the community – Know about the art and literature by LGBT+ people and go all out and talk about the stigma and discrimination against LGBT+ persons.

Test your biases – Have you ever discriminated or made fun of an LGBT+?; Wear something which shows allyship or just a shout out that you are an ally;

Create a holistic Social Impact – by boosting the Pink Economy, Giving Back to the community, start a global Inclusion Movement to build a Safer World