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Marketing Manager

 Bangalore  2  2055

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Job Details

Company Ezetap
Position Marketing Manager
Required Experience 2-5 Years
CTC Best in the Industry
Location Bangalore
Job Code 2055
Posted On 11 Jan 2022
Application Deadline 11 Apr 2022


marketing,b2b,branding,positioning,digital marketing,lead generation campaigns,Product activations, GTM,PR activities, Usage/Retention campaigns


Roles and Responsibilities
• Plan and Execute marketing initiatives that help in scaling and sustaining small and mid-sized Retail (unorganized retail)
• Perform on ground research to understand market pulse of products and services, run surveys to analyse gaps, report back to sales and product with feedback.
• Lead organic and inorganic lead generation initiatives for Kirana, Mom-n-Pop stores - like SEO, content marketing, and other demand generation initiatives in SaaS products.
• Plan, iterate and implement Marketing strategies for the category to deliver key business objectives – enhance brand awareness, GTM, Lead Generation, Product Usage
• Constantly measure and report campaign/ activity performance, optimize based on insights.
• Agency Management – Work with creative, website and PR agency to guide and deliver monthly outputs for your categories.
• Devise & execute relevant consumer, merchant, bank sales collaterals that enable brand/ product activation among all stakeholders.
• Interface with multiple internal stakeholders like Sales, Product, Solutions, Distribution team, Merchant servicing, Inside Sales team.

Experience & Skills we are looking for
• 2-5 years of experience in handling Marketing /Growth roles in the unorganized Retail/ B2B merchants.
• Ability to translate stakeholder information/ problems into marketing solutions, draw plans for driving consumer & merchant adoption and to drive the business growth on a sustained basis.
• Previous experience in B2B lead generation campaigns - digital/ other media, Product activations, GTM, Branding and PR activities, Usage/Retention campaigns
• Ability to think out of the box, end to end planning and execution of product collaterals, GTM strategies, sales kits to scale small and mid-sized Retail function.
• Strong design skills, PPT skills, preferably Adobe
• Strong analytical skills and data driven decision making capabilities.
• Understand our target audience and personas, design experiments, develop campaign strategies, and drive execution of campaigns.
• Ability to independently run initiatives and own end to end responsibility to deliver targets.
• Graduation from Tier-1 School is preferred

Qualities that will make you successful in this role
• Strong understanding of the B2B Marketing, Consumer Psychology and Branding
• Excellent communication, listening, presentation, and writing skills.
• An outgoing, focused, and organized person with a strong will to succeed.
• Ability to qualify and prioritize prospects, and generate opportunities through prospecting, networking and relationship building.
• Comfortable with all aspects of planning, budgeting, tracking and optimization of costs.
• Ability to independently run initiatives and own end to end responsibility to deliver targets.
• Solution mindset. Should be able to work with teams seamlessly.
• Relationship management needs to be a strength area.
• Comfortable working with multiple cross functional teams to steer the business priorities.

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