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Manager / Sr. Manager - Marketing

 Mumbai, Pune, NCR  2  2060

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Job Details

Company A leading FMCG
Position Manager / Sr. Manager - Marketing
Required Experience 2-3 Years
CTC Best in the Industry
Location Mumbai, Pune, NCR
Job Code 2060
Posted On 12 Jan 2022
Application Deadline 12 Apr 2022


ATL, BTL, On-ground Activation, MOSA Design, Brand Management, Campaign Management, Budget Allocation, Budget Management,pre-post sales,promotion,content management


Role Responsibilities 

1. ATL activities (pre-post sales)

  • Campaign concepts and product alignment
  • User/Target group segmentation and media consumption mapping (investor base, end-user segmentation)
  • Sales Vertical wise lead generation plan
  • Messaging for channel-wise deployment (investor, NRI, corporate, multi end-user segments): launch and sustenance calender
  • Collateral Development concept and sign-off (3d models, renders, Avs, VR…)
  • Media Management for integrated marketing campaigns
  • Briefing the agency, working closely with Brand, AD, and media agencies to develop an impactful campaign for the brands he/she will be responsible for. (Newspapers/Magazines/Journals) advertisements, Television advertisement, Radio advertising, Outdoors – Hoardings, Pole Kiosks, Billboards, Posters, etc.
  • Co-ordinate with various media agencies and ensure timely release of the advertisement
  • Tracking of campaign response.
  • ROI Management for the overall campaign
  • Tie-ups: Partnerships and Brand alliances
  • Award submissions

2. BTL activities (pre-post sales)

  • Identifying avenues to drive sales through BTL channels including but not limited to Societies, Corporates, Stores, Malls, Banks for driving walk-ins and bookings.
  • Hold events at sites / alternate locations to drive walk-in and book traction.
  • Provide necessary brand experience at various exhibitions, promotions, and events.
  • Responsible for the conceptualization of the brand experience at various events.
  • Leverage associations by actively participating in consumer engagement programs for lead generation, brand awareness. Will be responsible for ROI on the activities conducted.
  • Coordinate and provide relevant inputs to the On-site marketing personnel regarding how the sample flat should look like, what necessary interior specifications are to be maintained.
  • Contribute and scrutiny the marketing office established at various sites/regions.
  • Track and analyze the Sales data from respective sales personnel from various sites/regions
  • Award submissions
  • Experience management across touch-points for key milestones( allotment, registration, hand-over)

3. Promotion

  • Ensure timely availability of the Project Promotion Material like Site Plans / Floor plans, Brochures, Fliers, Project models, Animation, Re

4. Content Development

  • Understand, design, and participate in various marketing campaigns
  • Analyze the data in terms of the traffic and conversions and fine-tune the upcoming campaigns accordingly

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