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Senior Analyst – Digital Marketing

 Gurgaon  5  NT-23

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Job Details

Company A leading Logistics Company
Position Senior Analyst – Digital Marketing
Required Experience 5-8 Years
CTC Best in the industry
Location Gurgaon
Job Code NT-23
Posted On 28 Aug 2020
Application Deadline 30 Sep 2020


Duties & responsibilities:  The Paid Media Specialist will be responsible for day-to-day management of multiple digital marketing campaigns. This position will work with the digital marketing group and marketing teams to execute paid search, display and social advertising strategies.

This includes keyword research and management, ad copy and extension creation, campaign implementation, bid and budget management, landing page performance analysis and campaign reporting. The candidate will be expected to improve paid media campaign efficiency and increase conversions.


  • Create and Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns
  • In-depth keyword research, ad grouping and audience targetin
  • Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs.
  • Ad copy creation and editing
  • Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing
  • Create and deliver meaningful analytics and reporting to monitor and show progress
  • Maintain knowledge of industry best practices and new technologies
  • Performance objectives Must be a problem solver, aware of industry trends.


Key skills Skills and knowledge:

  • 3-5 years of experience managing paid media campaigns across Social Media, AdWords, Google Display Network, and using paid media to drive website conversions and brand awareness
  • Strong analytic skills, including Google Analytics and/or Web Trends, and ability to communicate complex data effectively
  • Google Display Network or other display network experience
  • Social advertising experience including Facebook, Twitter, LinkedIn and Instagram
  • Detail oriented, highly organized and a keen eye for consistency
  • Versatile and adaptable to the dynamic nature of interactive marketing Ideal candidate will be adaptable to new tools as per business requirement Communication skills:
  • Strong writing and verbal communication skills
  • Excellent interpersonal and client communication skills

Time Management:

Detail-oriented, organized, with problem solving approach and should be able to manage multiple projects and simultaneously while maintaining accuracy

Team Player

Must be a self-starter, but also a team player with the ability to multi-task and excel in a fast paced, matrix and customer service oriented environment

Employee specification Education/training:

  • Graduation: Mandatory, preferably in English
  • Post Graduate: Preferred
  • Google Adwords certification preferred
  • Years of relevant experience: 3-5 years of professional experience in Digital Marketing  
  • Timing: 1-10pm 

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