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Lead Demand Creation Specialist

 Chennai  7  NT-158

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Job Details

Company World leader in Power Generation
Position Lead Demand Creation Specialist
Required Experience 7-12 Years
CTC Best in the industry
Location Chennai
Job Code NT-158
Posted On 13 Feb 2021
Application Deadline 31 Jul 2021


  • Bachelor’s Degree in Business, Marketing or Engineering from an accredited college or university
  • Demonstrated successful project management experience
  • Strong interpersonal & leadership skills, ability to work in a matrix or with people from different functions or regions.
  • Ability to understand complex engineering and commercial issues and communicate them simply
  • Experienced in working with excel to produce numerical analyses employing pivot tables and macros
  • Experienced in marketing/digital tools such as Marketo, Adobe InDesign, etc.
  • Fluent in English with strong writing & communication skills

Desired Characteristics:

  • Ability to embrace change, be flexible and creative, solution oriented.
  • Self-motivated and able to work effectively in a matrixed, globally based teams


  • Analyze information on the installed base of PC products, sales and other information such as feedback and results from prior campaigns.
  • Understand engineering and commercial content of proposed offerings/initial commercial ideas.
  • Partner with the right partners (Product Leads, Engineering, Sales teams and Marketing colleagues) to build clear, concise and compelling value propositions and customer facing documents such as brochures, emails and case studies.
  • Independently drive campaign material development from beginning to end.
  • Collaborate with different regional/segment teams to gather feedback on existing campaigns, seeking to continuously improve the impact and effectiveness of campaigns and incorporate
  • learning into future campaigns.
  • Support India team on internal/external communications and marketing initiatives.
  • Support Services Digital initiatives and communications.

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