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AM/Sr. Executive/Executive - Direct Sales

 Delhi (National Capital Territory),Gurgaon  1  3255

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Job Details

Company Godrej Properties
Position AM/Sr. Executive/Executive - Direct Sales
Required Experience 1-5 Year
CTC Best in the Industry
Location Delhi (National Capital Territory), Gurgaon
Job Code 3255
Posted On 02 Nov 2022
Application Deadline 03 Dec 2022


sales,customer satisfaction


Job Description is for Executive – Direct Sales  

(Very Below JD is given for AM/Sr. Executive – Direct Sales)

PURPOSE OF THE JOB: The incumbent is responsible for generating sales by converting walk-in prospects into customers, resolving queries of customers via tele-calls, etc. and closing the sales process with the appropriate documentation.

QUALIFICATION & EXPERIENCE: Bachelor’s degree (any stream) with 1-3 years experience in the real estate industry/ direct selling experience


Responsibility Area

Key Activities

Indicative Performance Measures

Financial / Strategy

1.      Collections

  • Ensures the payment of the initial installment (first 10%)  by the customer

  • Follows up with clients in case of delay in payments esp. for walk-in customer where rapport has been built. Overlap with sales & admin

  • Payment as per timelines

Operational/ customer

1.      Sales

  • Ensures achievement of sales target in value terms

  • Takes prospective customers for Site visits

  • Facilitates customer in completing booking formalities e.g form filling, initial payment instalment

  • Generates further leads by establishing rapport with existing customers

  • Basis volume (in sq. feet)

2.      After Sales / Documentation

  • Ensures issue of allotment letter by concerned department upon payment

  • Ensures the issue of receipt to customer by concerned department upon payment

  • Timely issue of letters

  • Timely issue of receipts

3.      Customer centricity

  • Resolves customer queries made through phone calls to GPL marketing office

  • SLA’s

  • Customer Satisfaction


1.      Process Adherence

·        Complies with company defined  guidelines and processes

·        Adheres to project timelines

·        % Process compliance

2.      Process Improvement

·        Identifies processes/procedures in own work area that need improvement 

·        Recommends process improvement ideas to  streamline efficiency/costs/productivity

·        Undertakes process improvement activities in own work area

·        Initiatives taken

·        Impact of process improvement ideas

People Management and Development

Learning and Development

·        Identifies self development needs

·        Takes concrete steps to  pursue self development through training, education, projects etc.

·        New skills acquired


WORKING RELATIONSHIPS (Internal and External)


Internal Interfaces

Purpose of  Interaction

Sales & Marketing

Own function reporting; resolution of issues escalated by incumbent


Project status

External Interfaces

Purpose of  Interaction

Customers (walk-ins)

Converting walk-ins into customers



Decision Making Authorities

1.      Functional

Approvals for corporate discounts to unlisted companies with 100+ employees, on the basis of salary slips, employee Ids, PF deductions, etc.

2.      Financial




Position Specifications (Know-How, Skills and Knowledge for this position)


Threshold Education Qualification & Experience

Bachelor’s degree (any stream) with 1-3 years experience in the real estate industry/ direct selling experience

Functional/ Technical competencies

·        Understanding market behaviour

·        Converting ‘prospects’ into ‘customers’

·        Generating leads from existing customers

Godrej Capability Factors

Leading Self

Initiative: Drive Ownership, tenacity

Hunger to Learn & Improve: Humility, Growth Mind-set, Committed to Change

Emotional & Social Awareness: Maturity, Self Awareness, Influence

Leading Others

Fostering Collaboration: Godrej First, collaborates, Builds Bridges

Leading Business

Customer Centricity: Insightful, Innovates, Delights

Acting strategically: Envision, Frames Issues, Action Orientation

Delivering Results: Commercial Acumen, Execution Excellence, Agility

Institution Building: Role Model, Knowledge Sharing, Shape Culture



JOB DESCRIPTION FOR AM/ Sr. Executive - Direct Sales


This incumbent is responsible for achieving assigned sales targets in the region through direct interaction with customers, converting walk-in prospects into customers and closing the sales process with the appropriate documentation.

QUALIFICATION & EXPERIENCE: MBA / Graduate with 3 - 5 years of sales experience.

Key Accountabilities


  • Conducts meetings with interested customers to understand their requirements and explains the project details and pricing model

  • Takes prospective customers for site visits

  • Negotiates with customer and gets final price approvals

  • Escalates when required to close deals  or give discounts

Lead Management

  • Maintains a list of customers culled from different sources in

  • Assigns categories to customers basis their potential for future follow ups, e.g. hot, warm, cold

  • Attends to customer enquiries/  leads/ walk-ins/ online leads

  • Makes cold calls to customers (if required)

  • Develops leads during launches/ marketing events

  • Generates further leads by establishing rapport with existing customers

  • Updates trackers for customer follow ups and lead updation in sales

After Sales Documentation

  • Facilitates customers in completing initial booking formalities e.g. application form completion, initial payment instalments

  • Follows up with the customer for allotment money

  • Coordinates with Legal to generate approved customer documentation during time of booking— sale agreement/ agreement registration/ allotment letter /stamp duty collection.

  • Provides receipt to customer upon payment

  • Coordinates with banks for loan disbursement and provides complete customer documentation

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